Handbook on business to business marketing
WebPublication Date: 2024 ISBN: 978 1 80037 686 1 Extent: 712 pp. This path-breaking Handbook is targeted primarily at marketing academics and graduate students who … WebBusiness-to-Business Marketing: Looking Back, Looking Forward. Excerpt from the Handbook of Business-to-Business Marketing (Edited by Gary L. Lilien, Distinguished …
Handbook on business to business marketing
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WebThe strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.. Written by many of the leading scholars in the field, this is the first collection …
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